Press
Release: Adelaide: Feb 18, 2005
Several members of the Leading Edge Computers
group, a national chain of independently-owned distributors
of PCs, consumables and office equipment have moved to online
selling.
Darryl Gravestocks, Managing Director of
Murray Computer
and Office Shop said that for some time group members
have been considering this move, but have been restricted
due to unavailable technology.
"In our industry product and
pricing can change daily so it is impossible for us to have
accurate price lists within our accounting and inventory systems,
let alone display them online through an online ecommerce
catalogue. We needed a mechanism and automated process that
would populate our online catalogue with accurate data, ready
for display on the internet. From this, my customers could
then access the catalogue, view their own specific pricing
and place orders" said Mr Gravestocks.
Strategic
Ecommerce, an Australian company who specialises
in ecommerce software, has been engaged to develop electronic
product and pricing data feeds for group members.
The Strategic Ecommerce data feed
application, called Automated
Price Manager, will gather information from key suppliers
such as Tech Pacific, Canon and translate this data into a
common format. Group members have the option of editing and
saving this data to suit their preferences which will then
be imported into their own accounting and inventory systems
or straight-out to their StraightSELL online storefront.
Mrs Jane Gray, Managing Director of Whyalla
Computer Centre said that she was very excited about this
project as it was a way to grow her business at minimal time
and cost.
"StraightSELL
will provide the same value as having two sales representatives
on the road as potential customers will now be able to find
us easier, and to place orders. Not only do I have available
on the internet a catalogue of everything that I can supply,
when orders are placed through the catalogue the purchase
order information is automatically imported into my accounting
system without the need for my staff to manually key them
in. This saves a lot of time for us which can now be used
to provide even better service to our customers" added
Mrs Gray.
It is expected that several members of
the group nationally will utilise the data feeds over the
next 12 months providing the Leading Edge Computers an advantage
over competitors in the same market.
For further information, contact:
Mr
Jamie Lakes
Senior Project Manager
Strategic Ecommerce Pty Ltd
Ph: 1300 136 456
www.strategicecommerce.com.au
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