Press
Release: Melbourne, February 25, 2005
Several distributors of industrial supplies
located throughout Australia have commited to launch ecommerce
web sites. More members of this buying group are expected
to also join within the next 6 months. The companies are:
Collins
Industrial Distributors - Adelaide, SA
IBS Engineering Supplies - Innisfail, QLD
Continental Eagle - Narrabri, NSW
Prime Industrial Supplies - Hobart, Tas
Baker & Farrow - Sandgate, NSW
These businesses have always been known
to provide superior service when compared to larger corporate
industrial distributors and will now be in a position to offer
a superior ecommerce platform to their customers.
Product and pricing information from their
major suppliers will be fed to the Integration
Manager tool and then up through their web sites so prices
displayed are always up to date. These businesses can service
the retail market but also set-up specific pricing, promotions
and freight charges for their account customers. Account customers
will have access to their account information, previous orders,
and are able to create template orders for quick re-ordering.
The technology and services used for this
initiative has been provided by Australian-based ecommerce
and internet marketing specialist Strategic
Ecommerce with the platform used called StraightSELL.
Orders received online by these businesses
will then be automatically routed into each of their accounting
systems through integration that has already been done between
the StraightSELL ecommerce platform and leading accounting
packages such as Attache, MYOB, Micronet and Quickbooks.
Jamie Lakes, Project Manager for this initiative
said this project involves the democratisation of serious
online selling functionality to small and medium sized businesses
for whom the technology was previously price prohibitive.
Previously only the largest industrial distributors
had the functionality available to their clients and many
large corporate and government users of industrial supplies
who value dealing with suppliers with electronic trading facilities
have felt that they had very limited choice.
They now have the option of a group of
distributors that will provide national coverage and an interoperable
ecommerce system, added Mr. Lakes.
StraightSELL is a unique website ecommerce
facility in that it accommodates retail selling on the internet
by optimising each webpage for major search engines, but also
has all the B2B ecommerce functionality to sell to corporate
and government account customers who require secure private
views of specific information.
For further information, contact:
Mr
Jamie Lakes
Senior Project Manager
Strategic Ecommerce Pty Ltd
Ph: 1300 136 456
www.strategicecommerce.com.au
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